La responsabilidad social empresarial y la innovación en las microempresas de Puerto Vallarta, Jalisco

Manuel Ernesto Becerra-Bizarrón; Manuel Alejandro Tejeda-Martin; Fernando Franco-Barraza

doi:10.33064/iycuaa2025947025

Authors

Manuel Ernesto Becerra-Bizarrón Universidad de Guadalajara https://orcid.org/0000-0002-1673-1479
Manuel Alejandro Tejeda-Martin Universidad de Guadalajara https://orcid.org/0000-0003-2512-1899
Fernando Franco-Barraza Universidad de Guadalajara https://orcid.org/0000-0002-7274-9833

DOI:

https://doi.org/10.33064/iycuaa2025947025

Keywords:

Corporate Social Responsibility, Innovation, Microenterprises

Abstract

The main objective of the study was to evaluate the relationship between the three dimensions of Corporate Social Responsibility (CSR) (social, environmental and economic) and innovation in microbusinesses, identifying the synergies that allow these companies to adapt to the challenges of the current market. To achieve this, surveys were applied to 360 microenterprises, using a non-experimental correlational design. The data were analyzed through statistical software such as SPSS and AMOS, applying exploratory and confirmatory factor analysis to validate the constructs. The results indicated that the environmental dimension has the greatest influence on innovation, followed by the economic dimension, while the social dimension showed a lower impact. These findings highlight the relevance of environmental practices to drive innovation in microenterprises, suggesting that public policies should focus on promoting them. Furthermore, entrepreneurs must view CSR not only as an ethical responsibility, but as a strategic tool for innovation.

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Author Biographies

Manuel Ernesto Becerra-Bizarrón, Universidad de Guadalajara

Departamento de Estudios Administrativo-Contables, Centro Universitario de la Costa

Manuel Alejandro Tejeda-Martin, Universidad de Guadalajara

Departamento de Humanidades, Artes y Culturas Extranjeras, Centro Universitario de los Lagos

Fernando Franco-Barraza, Universidad de Guadalajara

Departamento de Ciencias Sociales y del Desarrollo Económico, Centro Universitario de los Lagos

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