The influence of collaboration with providers towards the satisfaction of customers from the furniture industry in Spain
DOI:
https://doi.org/10.33064/iycuaa2011516840Keywords:
Collaboratión, supplier, innovation, purchase cost reduction, financial performance, customer satisfactionAbstract
The new millennium is characterized by a strong markets globalization, high level of competitiveness and personalization in products and service, reason why the organizations have to constantly adapt their managerial strategies to the conditions that the market demands. Among the diversity of actually business strategies, the supplier collaboration appears in the literature like one of the most effective, that allows them to improve the customers´ satisfaction significantly. This paper with a sample of 322 Spanish companies of the supplier collaboration is analyzed in the customers´ satisfaction. The obtained results show that the collaboration has positive influence in the innovation, financial performance and customers´ satisfaction.
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