Environmental strategy in handcraft small businesses, an example of measurement
DOI:
https://doi.org/10.33064/iycuaa201873209Keywords:
environmental strategy, small business, handcrafts, MexicoAbstract
This paper details a specific procedure to conceptualize and measure environmental strategy of handcraft businesses. The conceptualization and operationalization is studied from the perception of the artisan to the operating procedure of a variable. As a result of the process, the statistical validity of the study is presented using an exploratory factorial analysis, and the environmental strategy variable is explained with four factors with a reliability on the scale of .88 according to Cronbach's alpha.
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