Tecnologías de la información, orientación a mercado y desempeño organizacional
DOI:
https://doi.org/10.33064/iycuaa2014623626Palabras clave:
tecnologías de la información, orientación a mercado, desempeño organizacionalResumen
En el ambiente de negocios actual, altamente dinámico y complejo, las organizaciones requieren estrategias que contribuyan a optimizar sus procesos y agilizar la toma de decisiones para responder no sólo a las amenazas competitivas y tecnológicas,
sino también para detectar áreas de oportunidad que les permitan, además de sobrevivir, crecer y alcanzar un desempeño organizacional sostenido. Por ello, con una muestra no probabilística de conveniencia de 116 PyME del sector industrial
del estado de Querétaro, a través de un modelo estructural, este estudio explora el vínculo existente entre los recursos y capacidades de tecnología de la información (TIC) y de orientación al mercado (OM) con el desempeño organizacional (DO). Los
resultados obtenidos muestran la fuerte relación entre las tecnologías de la información y la orientación al mercado.
Descargas
Métricas
Citas
• ARMARIO, J. et al. Market orientation and internationalization in small and medium-sized enterprises. Journal of Small Business Management, 46: 485-511, 2008.
• BARNEY, J. Firm Resources and Sustained Competitive Advantage. Journal of Management, 17(1): 99-120, 1991.
• BHARADWAJ, A. A Resourced-Based Perspective on Information Technology Capability and Firm Performance: An Empirical Investigation. MIS Quarterly, 24(1): 169-196, 2000.
• BHARADWAJ, A. et al. It Capabilities: Theoretical Perspectives and Empirical Operationalization. In Proceedings of the 19th International Conference on Information Systems, 378-385, 1998.
• BHAT, G. y GROVER, V. Types of Information Technology Capabilities and Their Role in Competitive Advantage: An Empirical Study. Journal of Management Information Systems, 22(2): 253-277, 2005.
• BONDRA, J. y DAVIS, T. Marketings role in cross-functional information management. Industrial Marketing Management, 25, 187-195, 1996.
• BORGES, M. et al. Information technology impact on market orientation in e-business. Journal of Business Research, 62(9): 883-890, 2009.
• CELUCH, K. y MURPHY, G. SME Internet use and strategic flexibility: the moderating effect of IT market orientation. Journal of Marketing Management, 26(1-2): 131-145, 2010.
• CHOU, H. y SHIU, C. The effect of market orientation intention and superiority on new product performance. The Journal of American Academy of Business, Cambridge, 14(2): 92-97, 2009.
• CROTEAU, A. y BERGERON, F. An information technology triology: business strategy, technological deployment and organizational performance. Journal of Strategic Information Systems, 10(2): 77-99, 2001.
• DAY, G. The Capabilities of Market Driven Organizations. Journal of Marketing, 58(4): 3-52, 1994.
• DIBRELL, C. et al. Fueling innovation through information technology in SMES. Journal of Small Business Management, 46(2): 203-218, 2008.
• GLADSON, N. Strategic market orientation and business performance. The study of food and beverages organizations in Nigeria. European Journal of Marketing, 42(3): 279-286, 2008.
• GRINSTEIN, A. The relationships between market orientation and alternative strategic orientations a meta-analysis. European Journal of Marketing, 42(1): 115-134, 2008.
• INEGI (INSTITUTO NACIONAL DE ESTADÍSTICA Y GEOGRAFÍA) Micro, Pequeña, Mediana y Gran Empresa. Estratificación de los establecimientos. Censos Económicos, 2009.
• JAWORSKI, B. y KOHLI, A. Market Orientation: Antecedents and Consequences. Journal of Marketing, 57(3): 53-70, 1993.
• KEELSON, S. The moderating role of organizational capabilities and internal marketing in market orientation and business success. Review of Business and Finance studies, 5(1): 1-18, 2014.
• KIRKA, A. et al. Market orientation: a meta-analytic review and assessment of its antecedents and impact on performance. Journal of Marketing, 69, 24-41, 2005.
• KOHLI, A. y JAWORSKI, B. Market Orientation: The Construct, Research Propositions and Managerial Implications. Journal of Marketing, 54(1): 1-18, 1990.
• KUMAR, V. et al. Is Market Orientation a Source of sustainable competitive Advantage or simply the Cost of Competing? Journal of Marketing, 25: 16-30, 2011.
• MALTZ, E. y KOHLI, A. Market intelligence dissemination Across Functional boundaries. Journal of Marketing Research, 33: 47-61, 1996.
• MITHAS, S. et al. How information management capability influences firm performance. MIS Quarterly, 35: 1, 237-256, 2011.
• MORGAN, N. et al. Market orientation, marketing capabilities and firm performance. Strategic Management Journal, 30: 909-920, 2009.
• NANAKA, CH. y ZHU, Z. Information Technology and Customer Orientation: A study of direct, mediated, and interactive linkages. Journal of Marketing Management, 22(3/4): 319-354, 2006.
• NARVER, J. y SLATER, F. The Effect of a Market Orientation on Business Profitability. Journal of Marketing, 54(4): 20-35, 1990.
• RAVICHANDRAN, T. y LERTWONGSATIEN, C. Effect of Information Systems Resources and Capabilities on Firm Performance: A Resourced Based Perspective. Journal of Management Information Systems, 21(4): 237-276, 2005.
• SANTHANAM, R. y HARTONO, E. Issues in Linking Information Technology Capability to Firm Performance. MIS Quarterly, 27(1): 125-153, 2003.
• SLATER, S. y NARVER, J. Market Orientation, Customer Value and Superior Performance. Business Horizons, 37(2): 22-28, 1994.
• STONE, R. y GOOD, D. The Assimilation of computer-Aided Marketing Activities. Information and Management, 38: 437-447, 2001.
• SVERKER, A. et al. El Sistema de Innovación de Querétaro, Cooperación Regional Gotemburgo (Suecia)-Querétaro (México). Concyteq, 1-35, 2001.
• VENKATRAMAN, N. Strategic orientation of business enterprises: the construct, dimensionality and measurement. Management Science, 35(8): 942-962, 1989.
• VIET, L. y O´CASS. A. In Search of Innovation and Customerrelated Performance Superiority: The Role of Market Orientation, Marketing Capability, and Innovation Capability Interactions. Journal of Product Innovation Management, 29(5): 862-877, 2012.
• VORHIES, D. y HARKER, M. The Capabilities and Performance Advantages of Market Driven Firms: An Empirical Investigation. Australian Journal of Management, 25(2): 145-171, 2000.
• VORHIES, D. y MORGAN, N. Benchmarking Marketing Capabilities for Sustainable Competitive Advantage. Journal of Marketing, 69(1): 80-94, 2005.
• WERFERFELT, B. A resourced based view of the firm. Strategic Management Journal, 5, 171-180, 1994.
Descargas
Publicado
Licencia
Derechos de autor 2014 Carmen Berenice Ynzunza Cortés, Juan Manuel Izar Landeta, Rosalva Ávila Acosta
Esta obra está bajo una licencia internacional Creative Commons Atribución-NoComercial-CompartirIgual 4.0.
Las obras publicadas en versión electrónica de la revista están bajo la licencia Creative Commons Atribución-NoComercial-CompartirIgual 4.0 Internacional (CC BY-NC-SA 4.0)
