Tecnologías de la información, orientación a mercado y desempeño organizacional
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https://doi.org/10.33064/iycuaa2014623626Palabras clave:
tecnologías de la información, orientación a mercado, desempeño organizacionalResumen
En el ambiente de negocios actual, altamente dinámico y complejo, las organizaciones requieren estrategias que contribuyan a optimizar sus procesos y agilizar la toma de decisiones para responder no sólo a las amenazas competitivas y tecnológicas,
sino también para detectar áreas de oportunidad que les permitan, además de sobrevivir, crecer y alcanzar un desempeño organizacional sostenido. Por ello, con una muestra no probabilística de conveniencia de 116 PyME del sector industrial
del estado de Querétaro, a través de un modelo estructural, este estudio explora el vínculo existente entre los recursos y capacidades de tecnología de la información (TIC) y de orientación al mercado (OM) con el desempeño organizacional (DO). Los
resultados obtenidos muestran la fuerte relación entre las tecnologías de la información y la orientación al mercado.
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Derechos de autor 2014 Carmen Berenice Ynzunza Cortés, Juan Manuel Izar Landeta, Rosalva Ávila Acosta
Esta obra está bajo una licencia internacional Creative Commons Atribución-NoComercial-CompartirIgual 4.0.
Las obras publicadas en versión electrónica de la revista están bajo la licencia Creative Commons Atribución-NoComercial-CompartirIgual 4.0 Internacional (CC BY-NC-SA 4.0)
