El crecimiento de la PyME de Aguascalientes vía la propiedad intelectual
DOI:
https://doi.org/10.33064/iycuaa2015643596Palabras clave:
propiedad intelectual, registro de patentes, registro de marcas, crecimiento, PyMEResumen
El ambiente incierto en el que se desarrollan actualmente los negocios está obligando a las organizaciones, principalmente a las pequeñas y medianas empresas, a proteger legalmente sus patentes, marcas e imagen a través de la propiedad intelectual; lo cual puede favorecer su crecimiento y desarrollo. Este trabajo de investigación tiene como objetivo principal analizar los efectos que ejerce la protección legal de la propiedad intelectual en el crecimiento de las pequeñas y medianas empresas manufactureras del estado de Aguascalientes. El análisis empírico se llevó a cabo para una muestra de 125 empresas manufactureras de 20 a 250
trabajadores. Los resultados obtenidos indican que tanto la propiedad intelectual como el tamaño de las organizaciones tienen un impacto positivo en el crecimiento, no así en la antigüedad de las empresas.
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Derechos de autor 2015 Sandra Yesenia Pinzón Castro, Gonzalo Maldonado Guzmán, María del Carmen Martínez Serna, Ricardo García-Ramírez
Esta obra está bajo una licencia internacional Creative Commons Atribución-NoComercial-CompartirIgual 4.0.
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