La etnografía para la investigación en el diseño de moda

Florentino de Jesús Posadas Roque

doi:10.33064/2026docere349197

Authors

Florentino de Jesús Posadas Roque Universidad Autónoma de Aguascalientes

DOI:

https://doi.org/10.33064/2026docere349197

Keywords:

ethnography, fashion design, qualitative research, material culture, identity

Abstract

This article proposes the integration of ethnography as a crucial tool into research of fashion design. It questions the utility and trivial vision of fashion in order to position it as a complex sociocultural phenomenon. Through the feature of the designer-researcher, qualitative methodologies such as participant observation, deep interviews and closet ethnography or research focused on the object are presented. The objective is to demonstrate that immersion into user context allows the creation of designs that respond not only to aesthetic needs, but also to identity dynamics and contemporary material culture.

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Author Biography

Florentino de Jesús Posadas Roque, Universidad Autónoma de Aguascalientes

He is a Ph.D. student in Sociocultural Studies in the Universidad Autónoma de Aguascalientes (UAA). He holds a master’s degree in Inclusive and Intercultural Education from the Universidad Internacional de la Rioja; he holds a degree in Fashion Clothing and Textile Design from the UAA and a degree in Communication Sciences from Universidad Autónoma de San Luis Potosí. He is affiliated with the UAA as full-time professor-researcher in the Fashion Design Department from the Design and Construction Center. His professional experience is centered in teaching Design, Art and Fashion areas. He teaches subjects as Expertise Methodology Applied to Fashion, Collection in Fashion for Woman Design and Integral Workshop Design. Their areas of research address research about clothing, gender and queer theory, and fashion sociology.

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