Chasing signs: intertextuality as a resource visual analysis

Abstract

The Autodenfensa Artística de Aguaskatlán is a cultural collective resident in the city of Aguascalientes, in which a group of culture-producing agents participate in the active emergence of fields of enunciation. In this academic essay the intertextuality is presented as a concept, but it is applied in tracing signs in the social life of the group that gave rise to the painting entitled Costumbrismo, as a pictorial record that is explained as a collective and collaborative object crossing a sequential discursive flow that allows to understand works of art as a text inscribed in a concrete social context, against the capitalist understanding of art. On the other hand, transcoding is presented as the resource that allows us to observe how the signs are found in the word-image relationship, generating hybrid readings that reveal the relationship of the piece with the literary and pictorial genre of costumbrism, in this case, contemporary costumbrism, result of the intensity of the social life of the social groups from which this genre emerges, in close relationship with the votive offerings as resistance to colonialist forces, as result of processes of instability in historical circumstances, in situations unpredictable, in different cultural settings, in this case study resisting individualism, cultural imposition and cultural and academic discrimination.