Estrategias pedagógicas apoyadas en narrativas transmedia: Un análisis para su implementación educativa

Armando Navarro Suárez; Rubén Guillermo García Martinez

doi:10.33064/12ais8493

Authors

Armando Navarro Suárez Universidad Autónoma de Baja California https://orcid.org/0000-0001-9416-2892
Rubén Guillermo García Martínez Universidad Autónoma de Baja California https://orcid.org/0009-0008-4149-4269

DOI:

https://doi.org/10.33064/12ais8493

Keywords:

Transmedia Storytelling, Audiovisual Language, Audiovisual Adaptation, Education, Pedagogical Strategies

Abstract

This article reflects on pedagogical strategies supported by transmedia narratives and their implementation within an educational context related to audiovisual creation and training. Using a qualitative approach, the study is based on a comparative analysis of the novel and its audiovisual adaptation, Temporada de huracanes, by Fernanda Melchor. The methodology involved the reading of selected excerpts from the literary work alongside the viewing of its audiovisual adaptation, followed by a comparative examination of scenes and narrative structures. Based on this process, group discussions were conducted focusing on the social context of the work, its narrative elements, and the discursive components of audiovisual language. The findings revealed both the relationships and the differences between the literary and audiovisual formats. This exercise enabled students to develop adaptation skills through the creation of their own audiovisual proposals. The study concludes that transmedia narratives constitute a pedagogical resource with significant potential for audiovisual education, provided that their implementation is supported by appropriate instructional planning and a solid theoretical foundation.

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Author Biographies

Armando Navarro Suárez, Universidad Autónoma de Baja California

Armando Navarro Suárez is a full-time professor at the Autonomous University of Baja California. He holds a Bachelor's degree in Audiovisual Media from the Autonomous University of Baja California, a Master's degree in Multimedia Design from the Technological University of Mexico, and a Doctorate in Education and Social Communication from the University of the Americas and the Caribbean. He is a member of the Transmedia Narratives and Intertextuality academic group, where he conducts teaching and research focused on transmedia narratives, audiovisual content production, and the integration of digital technologies into teaching and learning processes. His academic interests lie in audiovisual language, digital communication, and educational innovation.

Rubén Guillermo García Martínez, Universidad Autónoma de Baja California

Rubén Guillermo García Martínez is a full-time academic technician at the Autonomous University of Baja California. He holds a Master's degree in Literary Appreciation and Creation from the Institute of University Studies. He is a member of the academic group Art, Education, and Society, where he teaches and supports research on educational processes in the arts. His academic interests focus on narrative and audiovisual language, educational innovation, and artistic production processes.

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