On socialities, Susanas and distancing: contrasting slogans for care during the COVID-19 pandemic
DOI:
https://doi.org/10.33064/ippd62904Keywords:
images, discourse, slogans, COVID-19, pandemicAbstract
The reorganization of social life during the COVID-19 pandemic does not imply a break in the organization of the world; rather it sharpens some of its traits and tendencies. In this interpretive essay, I examine two short phrases that have worked as part of the slogans in campaigns to reduce the spread of the SARS-CoV2 virus: social distancing and Susana Distancia. I contrast the sentences in terms of their formal properties and the images that they evoke, I discuss their implications and the conditions that give them meaning. While social distancing can be understood as an abstract and prescriptive action under the image of a circle or sphere, Susana Distancia appears as a particularized noun, agent and body that provides care and separates.
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