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La economía del compartir (2008-2018): Una revisión de la literatura
DOI:
https://doi.org/10.33064/iycuaa2020803007Palabras clave:
economía del compartir, economía hibrida, economía de acceso, consumo colaborativo, revisión de literaturaResumen
La economía del compartir ha emergido como una nueva forma de desarrollar y ofrecer productos y servicios, donde se engloban un conjunto de actividades y acciones con diversas características, junto a ella han surgido también una cantidad de promesas y paradojas. Las nuevas tendencias socioeconómicas y los cambios actitudinales en algunos sectores de la población han llevado a que la economía del compartir adquiera percepciones positivas entre los individuos. El interés por este fenómeno no solo se ha incrementado en la sociedad en general, sino también en el ámbito académico. Este artículo busca aportar por medio de una revisión de literatura con el objetivo de identificar las diferencias y supuestos que subyacen en las diversas definiciones propuestas por los investigadores y académicos en torno a este fenómeno, las cuales giran alrededor del papel que debe jugar el altruismo y la comercialización en los actos de compartir.
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• Acquier, A., Daudigeos, T., & Pinkse, J. (2017). Promises and paradoxes of the sharing economy: An organizing framework. Technological Forecasting & Social Change, 125, 1-10. doi: 10.1016/j.techfore.2017.07.006
• Albinsson, P. A., & Yasanthi Perera, B. (2012). Alternative marketplaces in the 21st century: Building community through sharing events. Journal of Consumer Behaviour. An International Research Review, 11(4), 303-315. doi: 10.1002/cb.1389
• Bardhi, F., & Eckhardt, G. M. (2012). Access-based consumption: The case of car sharing. Journal of Consumer Research, 39(4), 881-898. doi: 10.1086/666376
• Belk, R. (2010). Sharing. Journal of Consumer Research, 36(5), 715-734. doi: 10.1086/612649
• __________ (2014). You are what you can access: Sharing and collaborative consumption online. Journal of Business Research, 67(8), 1595-1600. doi: 10.1016/j.jbusres.2013.10.001
• Benkler, Y. (2004). Sharing nicely: On shareable goods and the emergence of sharing as a modality of economic production. The Yale Law Journal, 114(2), 273-358. doi: 10.2307/4135731
• Botsman, R. (2013). The sharing economy lacks a shared definition [Presentación en pdf]. NY: Fast Company. Recuperado de https://www.fastcompany.com/3022028/the-sharing-economy-lacks-a-shared-definition
• Botsman, R., & Rogers, R. (2011). What's mine is yours: How collaborative consumption is changing the way we live. London: Collins. Recuperado de https://books.google.com.mx/books/about/What_s_Mine_is_Yours.html?id=eDhsTbjyFlgC&redir_esc=y
• Camilleri, J., & Neuhofer, B. (2017). Value co-creation and co-destruction in the airbnb sharing economy. International Journal of Contemporary Hospitality Management, 29(9), 2322-2340. doi: 10.1108/IJCHM-09-2016-0492
• Chadegani, A. A., Salehi, H., Yunus, M., Farhadi, H., Fooladi, M., Farhadi, M., & Ale Ebrahim, N. (2013). A comparison between two main academic literature collections: Web of Science and Scopus databases. Asian Social Science, 9(5), 18-26. doi: 10.5539/ass.v9n5p18
• DaSilva, C. M., Trkman, P., Desouza, K., & Lindič, J. (2013). Disruptive technologies: A business model perspective on cloud computing. Technology Analysis & Strategic Management, 25(10), 1161-1173. doi: 10.1080/09537325.2013.843661
• Dredge, D., & Gyimóthy, S. (2015). The collaborative economy and tourism: Critical perspectives, questionable claims and silenced voices. Tourism Recreation Research, 40(3), 286-302. doi: 10.1080/02508281.2015.1086076
• Dudley, G., Banister, D., & Schwanen, T. (2017). The rise of Uber and regulating the disruptive innovator. The Political Quarterly, 88(3), 492-499. doi: 10.1111/1467-923X.12373
• Ert, E., Fleischer, A., & Magen, N. (2016). Trust and reputation in the sharing economy: The role of personal photos in Airbnb. Tourism Management, 55, 62-73. doi: 10.1016/j.tourman.2016.01.013
• Frenken, K., & Schor, J. (2017). Putting the sharing economy into perspective. Environmental Innovation and Societal Transitions, 23, 3-10. doi: 10.1016/j.eist.2017.01.003
• Gansky, L. (2010). The Mesh: Why the future of business is sharing. NY: Penguin Books.
• Germann Molz, J. (2013). Social networking technologies and the moral economy of alternative tourism: The case of couchsurfing.org. Annals of Tourism Research, 43, 210-230. doi: 10.1016/j.annals.2013.08.001
• Gibbs, C., Guttentag, D., Gretzel, U., Morton, J., & Goodwill, A. (2018). Pricing in the sharing economy: A hedonic pricing model applied to Airbnb listings. Journal of Travel & Tourism Marketing, 35(1), 46-56. doi: 10.1080/10548408.2017.1308292
• Gil-Lafuente, A. M. (Coord.). (2018). Los efectos de la irrupción y desarrollo de la economía colaborativa en la sociedad española. Barcelona: Real Academia de Ciencias Económicas y Financieras. Recuperado de https://racef.es/archivos/publicaciones/web_racef_mo52_18.pdf
• Gruen, A. (2017). Design and the creation of meaningful consumption practices in access-based consumption. Journal of Marketing Management, 33(3-4), 226-243. doi:10.1080/0267257X.2016.1229688
• Gutiérrez, J., García-Palomares, J. C., Romanillos, G., & Salas-Olmedo, M. H. (2017). The eruption of Airbnb in tourist cities: Comparing spatial patterns of hotels and peer-to-peer accommodation in Barcelona. Tourism Management, 62(C), 278-291. doi: 10.1016/j.tourman.2017.05.003
• Guttentag, D. (2015). Airbnb: Disruptive innovation and the rise of an informal tourism accommodation sector. Current Issues in Tourism, 18(12), 1192-1217. doi: 10.1080/13683500.2013.827159
• Guttentag, D. A., & Smith, S. L. J. (2017). Assessing airbnb as a disruptive innovation relative to hotels: Substitution and comparative performance expectations. International Journal of Hospitality Management, 64, 1-10. doi: 10.1016/j.ijhm.2017.02.003
• Hamari, J., Sjöklint, M., & Ukkonen, A. (2016). The sharing economy: Why people participate in collaborative consumption. Journal of the Association for Information Science and Technology, 67(9), 2047-2059. doi: 10.1002/asi.23552
• Heo, C. Y. (2016). Sharing economy and prospects in tourism research. Annals of Tourism Research, 58, 166-170. doi: 10.1016/j.annals.2016.02.002
• Hernaes, C. (27 de febrero de 2015). Sharing is everything but caring in the sharing economy. Recuperado de https://techcrunch.com/2015/02/27/sharing-is-everything-butcaring-in-the-sharing-economy/ el 19 de marzo de 2020
• Institute of Entrepeneurship Development. (10 de mayo de 2018). [Imagen en blog]. Recuperada de https://ied.eu/project-updates/collaborative-economy-and-its-impact/
• Jiang, B., & Tian, L. (2018). Collaborative consumption: Strategic and economic implications of product sharing. Management Science, 64(3), 983-1476. doi: 10.1287/mnsc.2016.2647
• Kaplan, A. M., & Haenlein, M. (2010). Users of the world, unite! The challenges and opportunities of social media. Business Horizons, 53(1), 59-68. doi: 10.1016/j.bushor.2009.09.003
• Laurell, C., & Sandström, C. (2017). The sharing economy in social media: Analyzing tensions between market and nonmarket logics. Technological Forecasting & Social Change, 125(C), 58-65. doi: 10.1016/j.techfore.2017.05.038
• Lessig, L. (2008). Remix: Making art and commerce thrive in the hybrid economy. New York: Penguin.
• Mair, J., & Reischauer, G. (2017). Capturing the dynamics of the sharing economy: Institutional research on the plural forms and practices of sharing economy organizations. Technological Forecasting & Social Change, 125(C), 11-20. doi: 10.1016/j.techfore.2017.05.023
• Marasco, A. (21 de marzo de 2016). Sharing one more resource of the city: The power. Recuperado de https://labgov.city/theurbanmedialab/sharing-one-more-resourceof-the-city-the-power/
• McLaren, D., & Agyeman, J. (29 de febrero de 2016). Sharing power: The crucial challenge for sharing cities. Recuperado de https://www.shareable.net/sharing-power-the-crucialchallenge-for-sharing-cities/
• Möhlmann, M. (2015). Collaborative consumption: Determinants of satisfaction and the likelihood of using a sharing economy option again. Journal of Consumer Behaviour, 14(3), 193-207. doi: 10.1002/cb.1512
• Muñoz, P., & Cohen, B. (2017). Mapping out the sharing economy: A configurational approach to sharing business modeling. Technological Forecasting & Social Change, 125, 21-37. doi: 10.1016/j.techfore.2017.03.035
• Parente, R. C., Geleilate, J. M. G., & Rong, K. (2018). The sharing economy globalization phenomenon: A research agenda. Journal of International Management, 24(1), 52-64. doi: 10.1016/j.intman.2017.10.001
• Park, H., & Armstrong, C. M. J. (2017). Collaborative apparel consumption in the digital sharing economy: An agenda for academic inquiry. International Journal of Consumer Studies, 41(5), 465-474. doi: 10.1111/ijcs.12354
• Puschmann, T., & Alt, R. (2016). Sharing economy. Business & Information Systems Engineering, 58(1), 93-99. doi: 10.1007/s12599-015-0420-2
• Ramos-Rodríguez, A. R., & Ruiz-Navarro, J. (2004). Changes in the intellectual structure of strategic management research: A bibliometric study of the Strategic Management Journal, 1980-2000. Strategic Management Journal, 25(10), 981-1004.
doi: 10.1002/smj.397
• Reza, Habibi, M., Davidson, A., & Laroche, M. (2017). What managers should know about the sharing economy. Business Horizons, 60(1), 113-121. doi: 10.1016/j.bushor.2016.09.007
• Rifkin, J. (2002). La era del acceso. La revolución de la nueva economía (tr. J. Francisco Álvarez & David Teira). Barcelona: Paidós. Recuperado de https://books.google.com.mx/books?id=YDWy_ScHq-AC&printsec=frontcover&hl=es&source=gbs_ViewAPI&redir_esc=y#v=onepage&q&f=false
• Scaraboto, D. (2015). Selling, sharing, and everything in between: The hybrid economies of collaborative networks. Journal of Consumer Research, 42(1), 152-176. doi: 10.1093/jcr/ucv004
• Sharon, T. (2016). The Googlization of health research: From disruptive innovation to disruptive ethics. Personalized Medicine, 13(6), 563-574. doi: 10.2217/pme-2016-0057
• Sheth, J. N., Sethia, N. K., & Srinivas, S. (2011). Mindful consumption: A customer-centric approach to sustainability. Journal of the Academy of Marketing Science, 39, 21-39. doi: 10.1007/s11747-010-0216-3
• Sigala, M. (2017). Collaborative commerce in tourism: Implications for research and industry. Current Issues in Tourism, 20(4), 346-355. doi: 10.1080/13683500.2014.982522
• Tussyadiah, I. P. (2016). Factors of satisfaction and intention to use peer-to-peer accommodation. International Journal of Hospitality Management, 55, 70-80. doi: 10.1016/j.ijhm.2016.03.005
• Tussyadiah, I. P., & Pesonen, J. (2016). Impacts of peer-to-peer accommodation use on travel patterns. Journal of Travel Research, 55(8), 1022-1040. doi: 10.1177/0047287515608505
• Van Esler, M. (2016). Not yet the post-TV era: Network and MVPD adaptation to emergent distribution technologies. Media and Communication, 4(3), 131-141. doi: 10.17645/mac.v4i3.548
• Zervas, G., Proserpio, D., & Byers, J. W. (2015). A first look at online reputation on Airbnb, where every stay is above average. Recuperado de https://pdfs.semanticscholar.org/d00a/2a6ae98e302e273437c8f4bd7cdac15bef1b.pdf?_ga=2.147255927.1734545101.1584664832-864086542.1584664832
• __________ (2017). The rise of the sharing economy: Estimating the impact of Airbnb on the hotel industry. Journal of Marketing Research, 54(5), 687-705. doi: 10.1509/jmr.15.0204
• Albinsson, P. A., & Yasanthi Perera, B. (2012). Alternative marketplaces in the 21st century: Building community through sharing events. Journal of Consumer Behaviour. An International Research Review, 11(4), 303-315. doi: 10.1002/cb.1389
• Bardhi, F., & Eckhardt, G. M. (2012). Access-based consumption: The case of car sharing. Journal of Consumer Research, 39(4), 881-898. doi: 10.1086/666376
• Belk, R. (2010). Sharing. Journal of Consumer Research, 36(5), 715-734. doi: 10.1086/612649
• __________ (2014). You are what you can access: Sharing and collaborative consumption online. Journal of Business Research, 67(8), 1595-1600. doi: 10.1016/j.jbusres.2013.10.001
• Benkler, Y. (2004). Sharing nicely: On shareable goods and the emergence of sharing as a modality of economic production. The Yale Law Journal, 114(2), 273-358. doi: 10.2307/4135731
• Botsman, R. (2013). The sharing economy lacks a shared definition [Presentación en pdf]. NY: Fast Company. Recuperado de https://www.fastcompany.com/3022028/the-sharing-economy-lacks-a-shared-definition
• Botsman, R., & Rogers, R. (2011). What's mine is yours: How collaborative consumption is changing the way we live. London: Collins. Recuperado de https://books.google.com.mx/books/about/What_s_Mine_is_Yours.html?id=eDhsTbjyFlgC&redir_esc=y
• Camilleri, J., & Neuhofer, B. (2017). Value co-creation and co-destruction in the airbnb sharing economy. International Journal of Contemporary Hospitality Management, 29(9), 2322-2340. doi: 10.1108/IJCHM-09-2016-0492
• Chadegani, A. A., Salehi, H., Yunus, M., Farhadi, H., Fooladi, M., Farhadi, M., & Ale Ebrahim, N. (2013). A comparison between two main academic literature collections: Web of Science and Scopus databases. Asian Social Science, 9(5), 18-26. doi: 10.5539/ass.v9n5p18
• DaSilva, C. M., Trkman, P., Desouza, K., & Lindič, J. (2013). Disruptive technologies: A business model perspective on cloud computing. Technology Analysis & Strategic Management, 25(10), 1161-1173. doi: 10.1080/09537325.2013.843661
• Dredge, D., & Gyimóthy, S. (2015). The collaborative economy and tourism: Critical perspectives, questionable claims and silenced voices. Tourism Recreation Research, 40(3), 286-302. doi: 10.1080/02508281.2015.1086076
• Dudley, G., Banister, D., & Schwanen, T. (2017). The rise of Uber and regulating the disruptive innovator. The Political Quarterly, 88(3), 492-499. doi: 10.1111/1467-923X.12373
• Ert, E., Fleischer, A., & Magen, N. (2016). Trust and reputation in the sharing economy: The role of personal photos in Airbnb. Tourism Management, 55, 62-73. doi: 10.1016/j.tourman.2016.01.013
• Frenken, K., & Schor, J. (2017). Putting the sharing economy into perspective. Environmental Innovation and Societal Transitions, 23, 3-10. doi: 10.1016/j.eist.2017.01.003
• Gansky, L. (2010). The Mesh: Why the future of business is sharing. NY: Penguin Books.
• Germann Molz, J. (2013). Social networking technologies and the moral economy of alternative tourism: The case of couchsurfing.org. Annals of Tourism Research, 43, 210-230. doi: 10.1016/j.annals.2013.08.001
• Gibbs, C., Guttentag, D., Gretzel, U., Morton, J., & Goodwill, A. (2018). Pricing in the sharing economy: A hedonic pricing model applied to Airbnb listings. Journal of Travel & Tourism Marketing, 35(1), 46-56. doi: 10.1080/10548408.2017.1308292
• Gil-Lafuente, A. M. (Coord.). (2018). Los efectos de la irrupción y desarrollo de la economía colaborativa en la sociedad española. Barcelona: Real Academia de Ciencias Económicas y Financieras. Recuperado de https://racef.es/archivos/publicaciones/web_racef_mo52_18.pdf
• Gruen, A. (2017). Design and the creation of meaningful consumption practices in access-based consumption. Journal of Marketing Management, 33(3-4), 226-243. doi:10.1080/0267257X.2016.1229688
• Gutiérrez, J., García-Palomares, J. C., Romanillos, G., & Salas-Olmedo, M. H. (2017). The eruption of Airbnb in tourist cities: Comparing spatial patterns of hotels and peer-to-peer accommodation in Barcelona. Tourism Management, 62(C), 278-291. doi: 10.1016/j.tourman.2017.05.003
• Guttentag, D. (2015). Airbnb: Disruptive innovation and the rise of an informal tourism accommodation sector. Current Issues in Tourism, 18(12), 1192-1217. doi: 10.1080/13683500.2013.827159
• Guttentag, D. A., & Smith, S. L. J. (2017). Assessing airbnb as a disruptive innovation relative to hotels: Substitution and comparative performance expectations. International Journal of Hospitality Management, 64, 1-10. doi: 10.1016/j.ijhm.2017.02.003
• Hamari, J., Sjöklint, M., & Ukkonen, A. (2016). The sharing economy: Why people participate in collaborative consumption. Journal of the Association for Information Science and Technology, 67(9), 2047-2059. doi: 10.1002/asi.23552
• Heo, C. Y. (2016). Sharing economy and prospects in tourism research. Annals of Tourism Research, 58, 166-170. doi: 10.1016/j.annals.2016.02.002
• Hernaes, C. (27 de febrero de 2015). Sharing is everything but caring in the sharing economy. Recuperado de https://techcrunch.com/2015/02/27/sharing-is-everything-butcaring-in-the-sharing-economy/ el 19 de marzo de 2020
• Institute of Entrepeneurship Development. (10 de mayo de 2018). [Imagen en blog]. Recuperada de https://ied.eu/project-updates/collaborative-economy-and-its-impact/
• Jiang, B., & Tian, L. (2018). Collaborative consumption: Strategic and economic implications of product sharing. Management Science, 64(3), 983-1476. doi: 10.1287/mnsc.2016.2647
• Kaplan, A. M., & Haenlein, M. (2010). Users of the world, unite! The challenges and opportunities of social media. Business Horizons, 53(1), 59-68. doi: 10.1016/j.bushor.2009.09.003
• Laurell, C., & Sandström, C. (2017). The sharing economy in social media: Analyzing tensions between market and nonmarket logics. Technological Forecasting & Social Change, 125(C), 58-65. doi: 10.1016/j.techfore.2017.05.038
• Lessig, L. (2008). Remix: Making art and commerce thrive in the hybrid economy. New York: Penguin.
• Mair, J., & Reischauer, G. (2017). Capturing the dynamics of the sharing economy: Institutional research on the plural forms and practices of sharing economy organizations. Technological Forecasting & Social Change, 125(C), 11-20. doi: 10.1016/j.techfore.2017.05.023
• Marasco, A. (21 de marzo de 2016). Sharing one more resource of the city: The power. Recuperado de https://labgov.city/theurbanmedialab/sharing-one-more-resourceof-the-city-the-power/
• McLaren, D., & Agyeman, J. (29 de febrero de 2016). Sharing power: The crucial challenge for sharing cities. Recuperado de https://www.shareable.net/sharing-power-the-crucialchallenge-for-sharing-cities/
• Möhlmann, M. (2015). Collaborative consumption: Determinants of satisfaction and the likelihood of using a sharing economy option again. Journal of Consumer Behaviour, 14(3), 193-207. doi: 10.1002/cb.1512
• Muñoz, P., & Cohen, B. (2017). Mapping out the sharing economy: A configurational approach to sharing business modeling. Technological Forecasting & Social Change, 125, 21-37. doi: 10.1016/j.techfore.2017.03.035
• Parente, R. C., Geleilate, J. M. G., & Rong, K. (2018). The sharing economy globalization phenomenon: A research agenda. Journal of International Management, 24(1), 52-64. doi: 10.1016/j.intman.2017.10.001
• Park, H., & Armstrong, C. M. J. (2017). Collaborative apparel consumption in the digital sharing economy: An agenda for academic inquiry. International Journal of Consumer Studies, 41(5), 465-474. doi: 10.1111/ijcs.12354
• Puschmann, T., & Alt, R. (2016). Sharing economy. Business & Information Systems Engineering, 58(1), 93-99. doi: 10.1007/s12599-015-0420-2
• Ramos-Rodríguez, A. R., & Ruiz-Navarro, J. (2004). Changes in the intellectual structure of strategic management research: A bibliometric study of the Strategic Management Journal, 1980-2000. Strategic Management Journal, 25(10), 981-1004.
doi: 10.1002/smj.397
• Reza, Habibi, M., Davidson, A., & Laroche, M. (2017). What managers should know about the sharing economy. Business Horizons, 60(1), 113-121. doi: 10.1016/j.bushor.2016.09.007
• Rifkin, J. (2002). La era del acceso. La revolución de la nueva economía (tr. J. Francisco Álvarez & David Teira). Barcelona: Paidós. Recuperado de https://books.google.com.mx/books?id=YDWy_ScHq-AC&printsec=frontcover&hl=es&source=gbs_ViewAPI&redir_esc=y#v=onepage&q&f=false
• Scaraboto, D. (2015). Selling, sharing, and everything in between: The hybrid economies of collaborative networks. Journal of Consumer Research, 42(1), 152-176. doi: 10.1093/jcr/ucv004
• Sharon, T. (2016). The Googlization of health research: From disruptive innovation to disruptive ethics. Personalized Medicine, 13(6), 563-574. doi: 10.2217/pme-2016-0057
• Sheth, J. N., Sethia, N. K., & Srinivas, S. (2011). Mindful consumption: A customer-centric approach to sustainability. Journal of the Academy of Marketing Science, 39, 21-39. doi: 10.1007/s11747-010-0216-3
• Sigala, M. (2017). Collaborative commerce in tourism: Implications for research and industry. Current Issues in Tourism, 20(4), 346-355. doi: 10.1080/13683500.2014.982522
• Tussyadiah, I. P. (2016). Factors of satisfaction and intention to use peer-to-peer accommodation. International Journal of Hospitality Management, 55, 70-80. doi: 10.1016/j.ijhm.2016.03.005
• Tussyadiah, I. P., & Pesonen, J. (2016). Impacts of peer-to-peer accommodation use on travel patterns. Journal of Travel Research, 55(8), 1022-1040. doi: 10.1177/0047287515608505
• Van Esler, M. (2016). Not yet the post-TV era: Network and MVPD adaptation to emergent distribution technologies. Media and Communication, 4(3), 131-141. doi: 10.17645/mac.v4i3.548
• Zervas, G., Proserpio, D., & Byers, J. W. (2015). A first look at online reputation on Airbnb, where every stay is above average. Recuperado de https://pdfs.semanticscholar.org/d00a/2a6ae98e302e273437c8f4bd7cdac15bef1b.pdf?_ga=2.147255927.1734545101.1584664832-864086542.1584664832
• __________ (2017). The rise of the sharing economy: Estimating the impact of Airbnb on the hotel industry. Journal of Marketing Research, 54(5), 687-705. doi: 10.1509/jmr.15.0204
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2020-06-30
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Las obras publicadas en versión electrónica de la revista están bajo la licencia Creative Commons Atribución-NoComercial-CompartirIgual 4.0 Internacional (CC BY-NC-SA 4.0)
