Estudios sobre la inteligencia artificial como herramienta del diseño gráfico: una investigación documental

Paloma Rodríguez Valenzuela; Néstor Alonso Díaz Fernández

doi:10.33064/artificio520244772

Authors

Paloma Rodríguez Valenzuela Autonomous University of Baja California, Mexico. https://orcid.org/0000-0002-2412-0483
Néstor Alonso Díaz Fernández Autonomous University of Baja California, Mexico. https://orcid.org/0009-0008-0001-4783

DOI:

https://doi.org/10.33064/artificio520244772

Keywords:

Graphic design, artificial intelligence, visual communication

Abstract

Graphic design is a discipline that addresses specific communication needs and has evolved over the years in tandem with society, driven by emerging technologies that support its processes. Therefore, stemming from the current advancements in the use and application of artificial intelligence, which has been in continuous evolution for over 50 years, the symbiosis of graphic design and artificial intelligence has emerged. This combination is highly appealing for the automation and generation of functionalities, but at the same time, it raises questions and assesses the systematic and excessive use of applications that might lose sight of the conceptualization and primary function of design from a human perspective. This article presents a literature review considering articles published in Scopus from 2017 with reference to tools and the use of artificial intelligence to generate design projects within four specialized areas: graphic identity design, typographic design, editorial design, and web design. Finally, it provides information about the main areas of design where interactions with artificial intelligence have been taking place, outlines proposals for future research, and discusses ethical implications in this regard.

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Author Biography

Néstor Alonso Díaz Fernández, Autonomous University of Baja California, Mexico.

Master in Multimedia Design from the Centro de Estudios Universitarios Xochicalco. Degree in Graphic Design from the Autonomous University of Baja California (UABC). He is currently pursuing a PhD in Architecture, Urbanism and Design at the UABC and works as a full-time academic attached to the Faculty of Architecture and Design in the Bachelor's Degree Programme in Graphic Design. His area of specialisation focuses on the study of Artificial Intelligence and its relationship with graphic design.

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